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STRATEGIC PLAN

Building out the 10-Year Strategic Plan

Purpose

Continuously improve and promote the northern section of Bank Street to foster a flourishing Centretown business district with a strong sense of community and belonging.

Vision

To be sought out as the definitive alternative to the ordinary.

Positioning

Bank Street offers the unexpected.

Line illustration of a Bank Street intersection in Centretown Ottawa, with a rainbow-striped crosswalk, planters, a Centretown banner and a pedestrian passing storefronts.

Strategic Pillars & enablers

How We Succeed

Strenghten

  • Optimize retail mix within The Centretown.
  • Empower and enable our BIA members and their employees to live our values and do their best work.
  • Be a thought leader for addressing social issues.

Beautify

  • Improve the exteriors, common spaces, and physical assets.
  • Advance urban mobility, accessibility and signage in The Centretown.
  • Prioritize sustainability efforts within the area.

Promote

  • Optimize retail mix within The Centretown.
  • Empower and enable our BIA members and their employees to live our values and do their best work.
  • Be a thought leader for addressing social issues.

Expand

  • Expand BIA geographical territory.
  • Expand the services for BIA members.
  • Increase the number of members in the BIA

Advocacy

  • Establish new and strengthen existing partnerships.
  • Encourage government responsibility and advocate for policy change.
  • Become thought leaders for transforming green space initiatives, social issues, and street cleanliness.

Resources

  • Ensure structures and dedicated personnel are in place.
  • Carve out dedicated time for lobbying/advocacy.
  • Monitor progress and adjust as needed against the Strategic Plan